Education and Services Hub

Course Title:

Course ID:

290124 0101 870ESH

Course Dates :

29/Jan/2024

 To

02/Feb/2024

Course Duration :

5

Course Location:

London

United Kingdom

Course Fees GBP £ :

Primary Price

£4,555.99

VAT may vary depending on the country where the course or workshop is held

Course Fees USD $:

Advisory Price

$5,829.09

VAT may vary depending on the country where the course or workshop is held

Course Category:

Professional and CPD Training Programs

Leadership, Management, Marketing, Strategy, Human Resources, Soft Skills

Course Certified By:

* Professional Training and CPD Programs
Leading to : Executive Diploma Certificate
Leading to : Executive Mini Masters Certificate
Leading to : Executive Masters Certificate

* ESHub CPD
* LondonUni - Executive Management Training
* Others

United Kingdom

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Information

Introduction

Blue ocean strategy is based on the simultaneous pursuit of differentiation and low cost.
It is an “and-and,” not an “either-or” strategy. Conventional wisdom holds that companies can either create greater value for customers at a higher cost or create reasonable value at a lower cost. Here strategy is seen as making a choice between differentiation and low cost.
In contrast, blue ocean strategy seeks to break the value-cost tradeoff by eliminating and reducing factors an industry competes on and raising and creating factors the industry has never offered. This is what we call value innovation.
The course will highlight all of these issues.

Objectives

* Implement strategic change and set a clear direction
* Acquire an in-depth understanding of Blue Ocean strategy tools and concepts
* Apply Blue Ocean strategy principles, frameworks, and tools * Start developing Blue Ocean strategy for your organization

Who Should Attend?

* Marketing Managers
* All employees who need to manage their work performance and achievements

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Week 1

Day One
* Introduction to business and markets
* Introduction to strategy
* Business partners
* Strategy types and classification
* Bottle necks

Day Two
* Way of improvement
* Achieving goals
* Summary of blue ocean strategy
* Finding blue oceans
* Raise: What factors should be raised well above the industry's standard?

Day Three
* Eliminate: Which factors that the industry has long competed on should be eliminated?
* Reduce: Which factors should be reduced well below the industry's standard?
* Analysis of results and findings
* Root cause analysis

Day Four
* Blue ocean vs. several affecting forces
* Examples of blue ocean strategy
* Case studies
* SWOT analysis
* Implementation of findings
* Discussions

Day Five
* Continuous improvement
* Looking at the local market
* Looking at the world market
* Business comparisons
* Looking for enhancement of local and world business

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.